Our company

We're teaching everyone to see the frame.

slay is a composition guide camera. We take the rules of framing that photographers spend years learning and overlay them live on your viewfinder — so a great shot is never a lucky shot.

A great photo is a decision, not an accident. We built slay so that decision is always in front of you.
— Ibrohim Abdivokhidov, founder
What we believe

Four things that guide everything we make.

01

Everyone can frame a shot

Great composition isn't a talent you're born with — it's a set of patterns you can learn. slay puts those patterns right in your viewfinder so anyone can shoot like a pro.

02

Guidance, not rules

The guides are there to teach, not to constrain. Learn the rule of thirds, then break it on purpose. The camera adapts to you.

03

Teach the eye

The real goal isn't a good photo — it's a trained eye. Use slay for a while and you'll start seeing compositions everywhere, even without it.

04

Crafted, not cluttered

A clean interface, a subtle gold crosshair, and a shutter sound that feels right. We sweat the details so the camera gets out of your way.

14Composition guides
38LUTs & presets
FreeWith optional Pro
0Ads or tracking
The story so far

From an idea to a camera that teaches.

We're still early, still small, and still obsessed with the same thing: helping anyone point a camera and make it count.

  1. 2026

    The idea

    We wanted a camera that could teach. Framing guides normally live in textbooks — we moved them into the viewfinder, live, as you shoot.

  2. 2026

    Fourteen guides

    We traced and refined a set of composition guides — from rule of thirds to triangles and vanishing points — and built an engine to render them over any live camera.

  3. 2026

    slay goes live

    The composition guide camera ships on the App Store — free to download, with Slay Pro unlocking every guide, LUT and article.

  4. 2026

    Slay Pro

    slay becomes free to download for everyone, with an optional Pro plan for the full library of guides, LUTs and lessons.

  5. Next

    Finding more shots

    New guides, smarter detection, and more ways to help you see the frame. This is just the start.

Ibrohim Abdivokhidov, founder of slay
The maker

Built by one maker who cares too much about framing.

I’m Ibrohim Abdivokhidov — a developer and photographer who wanted a camera that could teach. slay is designed and built in the open, with guides, LUTs and lessons refined a little more with every release.

The goal is simple: help anyone point a phone and make it count. If slay turns a lucky shot into a repeatable one, it’s doing its job.

@slay.camera · Remote
Careers

Come help people see the frame.

We hire for taste and craft over résumés. If you’d sweat the same details we do, we’d love to hear from you — even if you don’t see your exact role listed.

See open roles

Your shot is already in the frame.

Pick a guide, align, and capture the perfect photo.

Download slay